Iron Fox Brewing Co.
This is a conceptual craft beer brand built on the idea of blending heritage with bold, modern flavors. The project explores a full visual identity, including logo design, packaging, branding and brand storytelling, designed to capture the spirit of craftsmanship, character,
and creativity.
Branding
Josephin Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
#b65e27
C: 22
M: 71
Y: 100
K: 10
#AE7946
C: 28
M: 52
Y: 81
K: 9
#bfbfbf
C: 25
M: 20
Y: 21
K: 0
#424343
C: 68
M: 60
Y: 59
K: 44
Products
Iron Fox Brewing Co.’s product line blends modern craft flavor with a hint of heritage,
offering three distinct brews with their own personalities.
Together, they showcase the brand’s commitment to craft and unforgettable flavor.
Label Designs
Social Media
Campaign Objectives
• Grow a loyal Instagram following
• Build brand awareness on Instagram
Campaign Strategy
Interactive polls
Boost engagement, expand reach, and gather audience insights.
Promotional content
Sparks excitement and builds anticipation around new product releases.
Educational posts
Position Iron Fox Brewing Co. as a skilled, authentic craft brand.
KPIs
Brand Awareness
Follower growth, reach, impressions, mentions, tags, profile visits
Engagement
Likes, shares, comments, interactionswith Stories and Carousels
Content Pillars
Engagement
Strategy
Encourages followers to vote and share their opinions, sparking interaction and increasing post visibility.
This approach also gathers informal insights while deepening community connection and prompting repeat engagement, key drivers of follower growth.
Content Pillars
Engagement
Strategy
Invites casual product feedback in a way that reinforces brand identity.
These interactions build trust and boost engagement, laying the foundation for long-term follower loyalty.
Content Pillars
Promotional, Engagement
Strategy
Introduces new products through playful guessing games that invite audience participation.
This tactic amplifies reach, drives engagement, and builds excitement, attracting new followers while generating buzz around the brand.
Content Pillars
Engagement, Educational
Strategy
This carousel introduces the product range and highlights each product's unique taste profile. The bold imagery and description educate the audience and reinforces the brand's identity.
It's designed to spark curiosity, deepen product understanding and build anticipation, which supports both brand awareness and follower growth through informative, high impact storytelling.